Logo Invest Pacific, Go to home

We are INVEST PACIFIC, the official investment promotion agency for Cali and Valle del Cauca

As a nonprofit organization with over 15 years of experience, we serve the region and business community by delivering strategic insight, relationship-building, and personalized project support. We work in close collaboration with local governments, the department administration, chambers of commerce, free trade zones, companies, universities, and other key actors in the regional ecosystem to strengthen the business environment across multiple industries and support the transition toward a low-carbon economy.


At INVEST PACIFIC, we provide high-quality, confidential, and cost-free services to entrepreneurs and potential investors exploring opportunities in Cali and municipalities across Valle del Cauca. We facilitate the investment process through tailored services aligned with each company’s specific needs and sustainability objectives.



Beyond attracting new companies aligned with the Sustainable Development Goals, Invest Pacific also supports businesses already established in the region, assisting them with expansion and reinvestment strategies. We help identify business opportunities grounded in the sustainable use of biodiversity and the unique capabilities of this strategic region in southwest Colombia—enabling companies to meet global carbon footprint reduction standards and targets.


We act as a bridge between public institutions and the private sector, promoting cross-sectoral synergies that create a favorable business environment. Our efforts also contribute to the internationalization of the region, diversification of the local economy, and generation of formal employment, driving both social and economic development.



Mission

We are the investment promotion agency for Valle del Cauca, committed to attracting direct national and foreign investment to Colombia’s Pacific region. We deliver timely and high-quality support to investors, contributing to the region’s economic growth, social well-being, and sustainable development.


Vision

By 2030, Invest Pacific will have positioned Valle del Cauca as one of Colombia’s leading non-extractive regions for foreign direct investment. This will be reflected in the number of managed projects, the creation of skilled jobs, and our contribution to diversifying non-traditional exports. As a result, the region will become a key provider of sophisticated goods and services for the Latin American Pacific corridor.


Our Strategic Pillars

Nuestros ejes de acción

Our work is guided by the following pillars:



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Investment Attraction

We promote Cali and Valle del Cauca as prime destinations for national and international investment.

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Aftercare

We support installed companies in their growth, consolidation, and long-term permanence in the region.

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Positioning

We position Valle del Cauca as a strategic destination for direct investment and highlight Invest Pacific’s leadership in the regional and national investment ecosystem.

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Projects and Cooperation

We identify and promote projects to attract FDI (investment funds) and international cooperation resources that help build competitive advantages in priority sectors.

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Market Intelligence

We analyze global information sources to craft compelling messages and value propositions tailored to the competitive strengths of Valle del Cauca’s key industries.

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Administrative and Financial Management

We ensure the effective use of resources to fulfill the agency’s mission.

Our Values

Our Team


Our Board of Directors 2025-2027


Principales

María del Mar Palau

Cali Chamber of Commerce

María Isabel Ulloa

ProPacífico

Adriana Herrera Botta

Maria Eugenia Lloreda

Santiago de Cali Mayor’s Office

Carlos Alberto Ríos

Comfandi

Alejandro Zaccour

Compañía de Mercado de Capitales S.A.S. 

Milady Garcés

Independent

Suplentes

Juan Guillermo Rentería

Cali Chamber of Commerce

Angélica María Mayolo Obregón

María Leonor Cabal

Jhon Jairo Quinchua

Santiago de Cali Mayor’s Office

José Fernando Vivas

Colgate

Lina Sinisterra 

ANDI Valle

Norha Villegas

Icesi University