Home and personal care in Valle del Cauca
Last update: 18/02/2020
#1 personal care
products exporter
share
High
mulinational presence
sales
#1 cosmetic manufacturer
in Colombia
average growthof the main 5 sector companies in the region
of colombian cosmetics exports are the Andean countries or the Pacific alliance
The cosmetic sector, and personal and home care include sub-sectors such as Cosmetics (make up, and personal hygiene), Cleaning (detergents, soaps, etc.) and Absorbents (diapers, and personal hygiene products).
According to Euromonitor, this sector in Colombia will experience a total growth of more than 19% for the 2015- 2020 period, having leverage from premium products with an annual growth rate of 4,5%. Local consumers are also being attracted by companies that offer social responsibility programs.
Valle del Cauca is one of the national leaders in manufacture and export of several products in the sector, and given its logistic advantages, global leaders have settled in this region to serve the inner market and that of Latin America.
Such is the case of Unilever Group, Colgate Palmolive Co., Johnson & Johnson Inc., Reckitt Benckiser, etc. Likewise, multinational providers for these companies such as Aptar, Amcor and Essel Group, have found the economies of scale are necessary to serve their Latin American customers from this region.